Name the most embarrassing moment of your life. This was the question I relentlessly struggled to answer for the first 20.85 years of my life. I think a lot of this rested in the fact that I had been made immune to this sort of thing. I have a pretty great knack for putting myself in humiliating situations and have built up a solid immunity to embarrassment as a result. No matter who, what, when, where or why, I could not be brought down- or so I thought.
In early September of this year I got a text message from one of the administrators I have a connection with in the Athletic department at the University of Arkansas. They wanted me to be in a commercial for the Arkansas Lottery Scholarship. They had intentions of airing it throughout TV stations in the state and playing it on the Jumbotron at the upcoming Football game. This was my big break. I put my Arkansas polo on, drank a fat cup of coffee and met up with the film crew for my close up. They began filming, and all was going according to plan. They had me answer several questions about what the scholarship had done to help me pay for college and had me repeat several generic tag lines such as "With the Arkansas Scholarship Lottery, everybody wins!"
Then, at the end of the interview, the head guy whipped out a camera. He asked me to smile in all sorts of different, uncomfortable poses- and I was ok with that. These were very normal pictures. Pictures one would often place on their Facebook profile. That is until he said, "jump." I responded, "no, thank you. I'm good smiling." Then, he explained, "I understand it's awkward and embarrassing, but I was instructed to have all students do a list of different poses. One on my list is you have to jump in the air, throw your arms up, kick your legs back and smile." After my pride was swallowed, they took the one picture before proceeding to take roughly 50 much more normal photographs.
When the Arkansas Razorbacks played Texas Tech this season in one of the most highly anticipated non-conference match ups our school has seen in years, the stadium was sold out with over 73,000 bystanders. It was all fun and games until my interview began to play. My friends around began to gasp in awh saying "That's you!", "That's so cool!", and "You're so lucky!" My head began to grow. The attention was incredible and everything was going according to plan. Then, at the end of the video, they played a quick credit and flashed a photo on the screen. Before my eyes could even register the pixels, I heard the deafening laughter and my heart began to drop. The one photo, out of 75, that they decided to use was of my feet kicked behind my back, arms sprawled in the air, and face grinning on the massive screen. It was the jumping photo.
Since this day I have had the opportunity to meet several business executives in Northwest Arkansas, multiple high-up University administrators, and dozens of students on campus. Each time, without fail, they squint their eyes as I make my introduction. They usually tilt there head to the side and ponder for a moment before responding "I know you! You're the guy from the Jumbotron!"- but hey,
with the Arkansas Scholarship Lottery, everybody wins.